Welcome to

EastonRae

Fractional & Interim CEOs & Chief Business Officers

 
 
 

We are a group of best-in-class operators obsessed with helping creative founders do what they do best: make magic.

We come on board as CEO or Chief Business Officer to oversee the “mechanics” - finance, ops, team, inventory, funding, growth, KPIs - so founders can focus on brand, creative, and product.

 
 
 

“It’s supposed to be hard. If it were easy, everyone would do it. It’s the hard that makes it great.”

Jimmy Dugan, A League of Their Own

 
 
 

You didn’t start your business because you’re a badass operator; you started your business because you were so passionate about bringing a product or service to life that you couldn’t sleep at night.

After nearly two decades, our goal is to take a little bit of the “hard” out of the process of running a business. We focus on the day-to-day operations so you can continue making brand magic.

 
 
 
 

Fractional & Interim CEO

As a CEO or Chief Business Officer, we’ll handle the business side of your company so you can focus on brand, product, and creative.

 
 
 
 
 
 
 

Profitability & Growth

For founders who love the CEO role, we can create detailed operating plans and growth & profitability roadmaps to act as the company’s North Star for the Founder and key executives. We can also provide ongoing support as strategic advisors to the brand.

 
 
 
 
 
 
 
 
 
 
 
 

We pride ourselves on having been at the helm of some of the most beloved consumer brands.

A sampling of which includes:

Tropic of C
State Bags
S by Serena
Glosslab
Cadence